Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in the design, engineering, and production of fitness equipment, has entered into a long-term partnership with Reebok to manufacture and distribute Reebok-branded fitness equipment across India and select neighbouring markets, including Sri Lanka, Bangladesh, and Nepal. Reebok, established in 1958, has a long-standing presence in the global sports and fitness industry, with a focus on athletic footwear, apparel, and training-oriented products. Its association with fitness training, functional workouts, and professional sports has contributed to its recognition across international markets. This collaboration brings together Jerai’s automated manufacturing ecosystem and understanding of regional market dynamics with Reebok’s global brand identity and product positioning in the fitness category.
The strategic partnership is set to expand access to Reebok-branded gym equipment across India and neighbouring markets.
The product range will span commercial and home-use fitness segments, including cardio machines, free weights and strength-training equipment.
Jerai Fitness Limited announces a long-term partnership with Reebok to manufacture and distribute Reebok-branded gym equipment in India and neighboring countries, Sri Lanka, Bangladesh and Nepal.
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